The 10th year of “PR01. TRADESHOW FW2019” will move it’s location to “Cerulean Tower Tokyu Hotel Shibuya”, a luxury hotel representing Shibuya, and will be reborn as a new project under the theme of “incubation”.
This project is about discovering new creators around the world, and from the center of Tokyo “Shibuya”, introduce the designers who will continue for tens and hundreds of years to come across Japan and overseas, by ONEO acting as the incubator under the concept –incubation of the brand-.
This group exhibition will be held in an unconventional approach by showing the latest collection and the worldview of the brand as installation art, by making each room of the hotel special like a showroom.
In a relaxing atmosphere like a salon, we will promote business matching among brands that will expand the possibility of fashion, high quality buyers inside and outside the country, and members of the medias.